Experience. Intelligence. Strategy
A team of professionals who know the score.

What’s different about Ruby Avocado? We work independently to keep overhead down and expenses low. But we also work together to offer depth of expertise and consolidated, convenient service. Our principals are the best in their fields. They’re realistic, driven and intelligent marketers who know what works.

Craig Barzso, Business Strategist and Internodal Engineer
As Founder/CEO of Lifeware Tek, Craig specified and directed the implementation of large-scale, integrated, Internet-based marketing systems for brand development, e-commerce and sales force support. His clients included such marketers as Nabisco, Campbell’s, Hewlett-Packard, Sara Lee, Hershey’s, General Mills as well as dozens of smaller companies. Since the sale of Lifeware Tek, Craig has focused on bringing the underlying principles and techniques used by major international brands to small and medium-sized businesses. His goal is to help you dominate your online market sphere by creating and maintaining a network of allied Internet assets. Chief architect of the Internodal Marketing concept, Craig generates significant, immediate results for his clients, with raw website traffic generally doubling within 30-60 days and typical sales increases between 30%-50% annually.

Jennifer Reed, Interactive Designer and Creative Director         
Jennifer’s arsenal of technical tools and knowledge of applications enables her to quickly assess client needs and recommend solid, cost-effective solutions. She is proficient in multi-media design, business-to-business marketing and consumer advertising, and she offers a seasoned view of the marketing industry to clients looking for tactics to break through the clutter. A graduate of Flagler College, Jennifer offers creative, strategic and effective design solutions for national and international clients in the disciplines of website and print design and development, and e-mail marketing. She is a frequent symposium speaker on the topics of consistency in messaging and the importance of a brand.

Laura Smith, Copywriter and Brand Consultant
A seasoned writer with a diverse portfolio, Laura’s expertise extends from advertising and public relations to trade and consumer journalism, with clients including Steinway Pianos, Whataburger, CSX Transportation and Merial Pharmaceuticals. Her writing has received both regional and national recognition, including the prestigious Gold Addy award from the Jacksonville Marketing and Advertising Club. In addition, her work has appeared in national and regional trade and consumer publications including Digital Output, Big Picture and The Jacksonville Business Journal. A recognized brand consultant, Laura leads corporate workshops and seminars on branding and marketing; she has also taught writing at The University of North Florida and Flagler College.

Kerry Tustin, Print Designer and Creative Director
Kerry draws from dual backgrounds in professional design and higher education to bring fresh solutions and smart planning to her clients’ marketing challenges. After earning her M.A. in Advertising and Design from Syracuse University, Cum Laude, Kerry worked as a creative director and graphic designer. She served for eight years as Assistant Professor of Graphic Design at Flagler College in St. Augustine. Kerry has also served on the board of directors for EPIC Community Services and is a member of the American Institute of Graphic Arts (AIGA). She served as the AIGA Education Director from 2001–2002 and as the Alpha Chi National Honor Society co-director from 2000–2002.